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Mediaplan Uganda
All words marked with * are explained in the
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Mediaplan Uganda* consists of:
- 3 reconnaissance documentaries (Planet: the country - People: cultures - Profit: developments);
- 7 talent shows story tellers; and
- maximal 41 feature* films produced by following a complete new-original format.
(incl. all genres: adventure*, romance*, history*, biography*, horror*, Science Fiction*; drama*, humor*, thriller*, etc). click here for an example.
All films are to produce and shot during expeditions in Uganda, in the East part of the heart of Africa,
Editings take place in the Netherlands.
Mediaplan Uganda is a large plan; productionally it is a follow-up the smaller (6 feature films) Mediaplan Turkey.
Click on summary of the businessplan© Mediaplan Uganda if you want to read a short version, 3 pages, about it.
For this kind of filmproducts, we distinguish 5 types of markets, with different customers in each market:
- Strategical markets
meaning: business investors (participants), and crowd investors (financing the productions/expeditions); - Tactical markets
meaning: all kinds of distribution forms - Technical markets
meaning: sponsors and advertisers (also fundses and subsidies), and clients (ordering for ‘Filmthis!...-commandands’), and buyers of ©format-/project rights - Logistic markets
meaning: partners to cooperate with, including project-coordinators and marketing organizations - Consumers markets: subscribers
Audience and Subscribers: Public/users/viewers/consumers with more privileges: those who want interactive participations: productionally and/or by thinking along (crowdsourchings).
The following shows per market 1 sellogramm with client benefits and 1 sellogramm Critical Success Factors for our CUSTOMERS in Mediaplan Uganda:
Ad. 1) STRATEGICAL MARKETS (customers: investors and participants)
ALL CLIENT-BENEFITS:
|
|
much money earner high interests |
sustainable |
certainty |
Influence the policy |
influence developments |
original innovative |
lobby instrument |
Status enhancing gadgets |
|
Feature FILMS |
X |
X |
X |
X |
X |
X |
X |
X |
X = match
THE CRITICAL SUCCESS FACTORS (CSF):
|
|
Good business plan, incl organization infra, with high interests for investors |
Production logistic certainty |
Enough logistic relations support |
Hightech equipment to shoot and edit |
Members recrutement |
R&D + pre-production content |
Financings |
|
Feature FILMS |
X |
X |
X |
X |
X |
X |
… |
Ad. 2) TACTICAL MARKETS (clients: television stations, theatres, radio, dvd sales/rent, gadgets)
ALL CLIENT-BENEFITS:
|
|
much money earner |
Great viewing and listening pleasure / rubber-necking |
educative entertainment |
Specialistic info |
encyclopedia info |
inter- active |
making speech + striking anti-zap content |
Target directed on high viewing figures |
actuality + original innovative |
|
Feature FILMS |
X |
X |
X |
X |
X |
(X) |
X |
X |
X |
X = match (X) = match kan.
THE CRITICAL SUCCESS FACTORS (CSF):
|
|
Great viewing and listening pleasure / rubbernecking |
making speech by striking content |
Target directed on high viewing figures |
Logistically reliable |
Distribution rights for …. |
|
Feature FILMS |
X |
X |
X |
X |
… |
Ad. 3) TECHNICAL MARKETS (clients: advertisers, sponsors, fundses, subsidies)
ALL CLIENT-BENEFITS:
|
|
Product- & service engagement activating |
making speech + Striking content |
anti-zap |
Creative inscript- & product placements |
Very attractive prices, great variation |
encyclopedia info incl advertisements |
original innovative interaction |
Very sustainable |
high viewing figures |
New medium |
|
Feature FILMS |
X |
X |
X |
X |
X |
X |
(X) |
X |
X |
X |
X = match (X) = match kan
THE CRITICAL SUCCESS FACTORS (CSF):
|
|
Engagement activating impact |
making speech + striking content |
Very sustainable |
lobby instrument {extra for sponsors + fundses} |
Multilingual |
Logistically reliable |
Great viewing and listening pleasure / rubber-necking |
|
Feature FILMS |
X |
X |
X |
X |
X |
X |
X |
Ad. 4) LOGISTIC MARKETS (clients: (inter)national advertisement companies, project-coördinators; specialists)
ALL CLIENT-BENEFITS:
|
|
specialists info |
original innovative |
encyclopedia |
interactive |
making speech |
Well paid |
fair compensations |
|
Multilingual |
relative safe / healthy working conditions production standards |
|
feature FILMS |
X |
X |
(X) |
(X) |
X |
X |
X |
|
X |
X |
(X) = match kan.
THE CRITICAL SUCCESS FACTORS (CSF):
|
|
making speech high viewing figures |
Logistically reliable |
|
Feature FILMS |
X |
X |
Ad. 5) CONSUMERS MARKETS (clients: the public / the users/ consumers/ the viewer)
ALL CLIENT-BENEFITS:
|
|
edutainment |
entertainment |
specialistic info |
Encyclopedia info |
interactive |
antizap |
Sustainable |
making speech gadgets |
actuality |
High identification level |
Multilingual |
|
Feature FILMS |
X |
X |
X |
(X) |
X |
(X) |
X |
X |
X |
X |
(X) |
(X) = match is possible.
THE CRITICAL SUCCESS FACTORS (CSF):
|
|
High-quality edutainment |
interactive encyclopedia |
crowdsourchings |
Free of costs |
rubbernecking |
original innovative stories |
|
Feature FILMS |
X |
X |
X |
(X) |
X |
X |
(X) = match is possible.
Above is very briefly summarized.
For more information, for example, because of:
- Ad. 1) Strategically investments in 1 or more (feature)film formats / in our organization;
- Ad. 2) Tactically our filmproducts wants to distribute;
- Ad. 3) Technically want to advertise / sponsor;
- Ad. 4) Logistically want to cooperate;
- Ad. 5) Subscribtion
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