Public Relations

Public Relations (PR)

The Public Relations is focused on all consumers (target groups); with the aim to increase the number of viewing figures for our products (movies and Search&Find-engines for knowledge-sharing).

The PR is mainly focusing on the consumer / the viewer / the general public / the users to activate to visite our videofilms and websites (video clips Search&Find-engines) and 5 RTPK TV-channels to start looking / experiencing and to participate interactive by crowdsourching; thus to spend part of their time consuming our movies.

PR starts with informing the public when a specific AV-content* start-up in the shooting-production phase.
The public will be informed through weblogs and social media.
There is also separate TV-program-formats in order to tease* the audience.

The 6 topics of PR:

The PR thoughts of the company has 2 foundations:

1. the "hole in the market" is factual (that there is a large demand for knowledge about 'I/me/myself*', happiness*, peace*, non-violence*, 'the fate of coincidence*', and consciousness*');
2. This spiritual knowledge has to be served on an enjoyable way.

Ad. A) The consumers ask for knowledge about happiness*.

The Holding So speak!... Ltd reacts on this question of the market by communicating interactive education:

1. Casting International creates knowledge centres on channels 1 (RECO-TV) that offer the science about the functioning of the Human mind, and
   channel 2 (IR-TV) that further solve universal problems by the intelligence of the crowd.

• In the Western schools there is no education about how the Human mind works.
  You are supposed to learn this knowledge through trial and error.
  This education gap causes a lot of confusion and frustrations, expressing itself in quite a lot of violence = unhappiness.
  We give educational attention to these kinds of mindscapes*.
  We also teach to look at problems in a different way, e.g.: by means of the vision of one-taste,
  Here is not a personal opinion of importance, not taking sides.
  We offer a product that is another, out of the box, way to reality; other than the viewer by habits is used to.
  There is no political meaning on the visualized reality; However, there is a Human approach.

Ad. B) The consumers ask for entertainment and is eager to learn.

The Holding So speak!... Ltd reacts on this question of the market by giving entertainment* (amusement).

That we are going to do by:

2. on a special weblog, daily telling about the progress of productions by giving detailed backgrounds on business activities, interviews and presentations by employees, etc.


3. the distributions of the filmed and produced projects during the year;
   These include not only to RECO-TV (channel 1 of Reality TV) and IR-TV (channel 2 of Reality TV), but also all the other distribution channels where our film products are to see.

• Essence of the PR-function is that the consumer is stimulated to go to watch, and that after this, the consumer feels the need to display in the course of time to experience this again,
  cq that he/she participates a second time and a third time: not zapping* away out of boredom, but continues to watch/use.
  In first instance grabbing knowledge by curiosity and the desire to know; slowly transforming this motivation into owning wisdom (the science of happiness).

The PR-department also have their own 3 separate edutainment forms by:

4. programs of the format the 'Making of ..... (title)'.
   'Making of ...-programs' are the forerunners, the 'teasers*' of any new program.
   They tell prior or during the release about what consumers can expect.
   Modern media behavior is that the consumer knows what he/she sees and hears.
   That is why 'the Making of ...' not may sell ''freshly squeezed oranges as cola''.
   The consumer should have the freedom to be able to deliberately choose for seeing our programs.
   
   In content the PR of the The Holding So speak!... Ltd product is aimed at informing the consumer what he or she can choose and what to choose is with us.
   A mind-foundation is that consumers want to choose from our encyclopedias* because it's a relaxing way of learning.
   Therefore, the PR itself is also rubbernecking*.


5. CISU (the Second Unit) makes presently only use of the public media when we work on location*.
   Then often many people (in instance 'unintentionally') on street have large public interest by curiosity.
   But this public in the picture gives a (cinematic) problem during the shootings (we work almost only on location, not in studio’s).
   To make an advantage of this disadvantage (viewing figures are key!), we created for the set locations all kinds of advertising opportunities for sponsors and advertisers
   (for example, umbrellas with brand name); a film set on the street thus becomes 'one big marketing & PR show'.


6. In terms of logistic PR, our websites are as a shop window with advertising, eg. for logistics* ads to recruit people for castings* and so on.
   The recruitment and selection takes place mostly at the Secretariat, using our own business network and/or for calls via social media.
   The company has one Twitter account; two Facebook accounts; 1 LinkedIn; and 3 Youtube channels.
   In addition, word of mouth is very important in the casting* industry*.

This is a summary.
For more information, for example about open vacancies for PR or promotion, please contact us by using the button below.