Advertisers & Sponsors

FOREWORD:

The Audio -Visual products by Casting International are traded through numerous markets;
our associated business model has 4 ingredients:

1. Advertisers & sponsors

   We are a media-content ad provider, a marketing tool for companies
   by product-& inscript-placements in our programs;
2. Sale of © rights & licensing of formats and programs
   to other (inter)national media channels.
3. Sales of subscriptions
4. First moving AV production company for clients giving Filmthis!...-commands such as UN-agencies, I.O.'s, commercially companies, and N.G.O.'s to provide knowledge sharing by videoclips Search&Find-engines;

This page expands on part 1: advertisers & sponsors.

INTRODUCTION

An advertiser is a person, company or organization that puts money in a film project with the aim of advertising: to promote his/her own product or service for sale to the general viewing audience.

An advertiser connects by means of ad placements his/her product / service / brand ® with a charity of the United Nations: solving a Universal problem.
One or more main advertiser(s) appears in every episode of a series or featurefilm story; they have a fixed package of advertising placements with high discounts on the price of the ads.
We work with product- & inscriptplacements that on a naturally way is to implant your product / brand / service in an ad-form, making use of already existing (or creative manufactured) capabilities in a film story telling.

A sponsor is a person, company or organization that puts money or production means in a film project with the aim to proclaim an intangible* message or service* or support.
This is done by sponsor placements on a natural way to implant, making use of already existing (or creative manufactured) capabilities for the message with or without your sponsor name in the film mentioned.

• For example: Oreade Music has sponsored the dance music, which is to hear on 3 different artistic Audio expressionist ways.
• 
  Each form takes 20 minutes, you can compare this listening with watching TV-in-yourself: giving relaxed freedom to your mind (...), a special meditation music form.
• 
  Press the play-symbol, to find totally at the bottom of these 3 pages:
• (3) PEOPLE
• (2) PLANET
• (1) PROFIT

METHOD

Essence is that advertisers and sponsors receive ''eternal'' advertising in the video clip-performances aimed at their consumers -being our viewers, users and subscribers- through the underlying Search& Find-engines of the 5 RTPK internet TV channels.

We are very creative when it comes to inscript placements.

For all types of placements Casting International makes use of inclusive advertising codes. These are advertisements according to a new, postmodern methodology of advertising in film stories,
in which a number of advertisers manifest, and where the emphasis is on creating high viewing figures in and around the film-block or -scene.
This has many advantages:

• The many viewers are thus directly involved in your product-itself;
• There is more and better range to the target group(s);
• There are fewer costs for production + distribution; and
• There is a direct link to creating imago’s: the imaging of the consumer to your product/service.
• A big advantage of our inclusive advertising codes is that you reach additional target groups, that were previously hidden, by the interactivity of the methods of identification (…).

For example, a customer can display in image* during the storytelling with name /brand® / product
constantly, prominent, structural or incidental,.

• Constantly to see is a main sponsor* /-advertiser*, who has his/her name or brand purchased in the black bar of the mask, e.g. at DVD giveaways by a supermarket when consumers buy during shopping a fixed minimum amount-in-one.
• Prominent to see is a main advertiser/sponsor, whose name/brand is in the title of the movie or in the name of a main role (e.g. a starring role in a RECO Photo Mania* series (on ¾ of the page).
• Structural to see is a main advertiser or sponsor, who uses a mix of varied product placement*, inscriptplacement*, and billboards* in a whole series.
• Occasional to see is an advertiser or sponsor if there is even one or several times an attention-moment-mentioning in a movie/TV program.

We offer our advertisers extra values compared to traditional exclusive advertising codes.
In the current market, exclusive codes are the mainstream in thinking.
Advertising is exclusive, i.e.: one advertiser for one ± 30 seconds spot.
It is thought that only exclusive advertising codes reach specific target groups.
Exclusive codes are based on viewing figures of a media program, often a movie or TV episode, in which the exclusive spot (via an advertising block) is placed in before or after or during display of that media program.
But research has shown that only 2% (...) of the audience actually sees the spot, the rest (98%!) goes to toilet / kitchen / talk or zap in between road (so do not see the spot).

Our form of advertising is named 'inclusive advertising codes*'. By these codes, the public sees the advertising, because it is one with the program!

They even ask expressly for this, because this is also new and original* innovative within the Audio-Visual world.
Submitted by our inclusive advertising codes, multiple advertisers and sponsors manifest themselves at the same time, during the performance of the film product or TV program.
This is in contrast with the exclusive advertising codes*, the "regular" commercials in eg. TV-commercial breaks, where only one (exclusive) advertiser in exhibits.
Exclusive spots only have the advantage of showing the House style of the advertising company.

By applying our Tactical Martial Arts, original-innovative image solutions are offered, making it also a PR instrument.
Advertisers obtain more sales, because the consumer identifies him/herself with the positive Human solution-oriented messages, sticking the image of sponsors and advertisers in the viewers' mind as one:
making a better World starts together with your trading and services.

We offer advertisers and sponsors program-content* with high viewing figures.
It is intentional that the public sees and experience all advertisements on their aware* and on subconscious* level.
This gives a positive association, a connection between the consumer and the advertiser/sponsor.
This association is intrinsically a feeling of 'a common social involvement', creating customer loyalty.

This social involvement becomes no longer an ad (...), it's part of a movement, making together a better world.
Buyers and offering companies co-operate in solution universal problems.

Selling advertising placements in each story and in the scenes, is to be done by account* managers.
The product- & inscript placements are thus an integral part of the film production process.

The account managers work with cliëntcast-options; such an option is a written deal in which an advertiser/sponsor indicates to present him/herself
in the film /project / series by inscript- and productplacements per language area, but this deal is only final if the movie has brought sufficient crowdfunding investment funds.

Our ways to attract attention by films are very terrestrial;
in other words: productions and procedures are carried out with both legs on the ground.
By the verifiable GUARANTEES our productions are absolutely no fiction.
Therefore, the account managers (who sell the film-TV-products) are part of the production.
An account manager is focused on conscious* making 'crystal clear' deals.

EQUIPMENT

There is being filmed presently on professional high quality equipment (HD format, 4 cameras, including 2 Canon Mark II EOS C100), including wireless sound equipment and separate light kits, and a steadycam.
We edit on Sony Vegas PRO 13.
There is also available an autocue/teleprompter.

Above is a summary.
For more information, such as how to optimally realize this view on marketing in the film product, or what our prices are, please contact Casting International by using the button below.