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The 'marketing' within the Holding So speak!... Ltd (in formation) is organized in 6 categories:
On this page, category 1 will be explained: the strategic markets, part BUSINESS FUNDING
Strategic marketing means: the financial direction and control-giving market;
This is primarily about input of working capital.
Our strategic question is aimed at two types of clients:
Business investors/participants invest in stocks of the Holding Ltd (in formation)–itself, including all intellectual property, being especially the format- & projects(development) rights which ones are
only are given in licensing to the 4 operating companies in order to produce and develop these rights for the Holding.
The bumper between the Holding and the licensees is the Foundation CastingInternational-Expeditions.
This allows the Holding So speak!...Ltd-itself in principle not become bankrupt.
This is important for the participants who own these rights by shares related to increase the certainty of their collateral (invested financial resources and their objective: the high interest rates and value growth of the shares) on top of the existing limited liability.
The participants / Business investors, invest in formats* (TV-recipes) and become co-owners of it.
Business investors aim at much money to be created on the long term: 5-7 year.
They do that by financing the infrastructural logistics and organizations within the Holding Company, which is growing to a point that make that much money by standardized film productions according to the formats and Media plans to roll out per country (the UN contains more than 200 Nations) in terms of language areas.
The Holding So speak!... Ltd gives the 'Foundation CastingInternational-Expeditions' the command to find CROWD investors per featurefilm project, or per series of 4 feature films, or per expedition or per Filmthis!... according to pre-made production cost calculations.
Crowd-investors have the aim to earn in max. 3 years their money (40% interest in total).
If the Foundation has received the specific necessary working capital, it shall issue command the operating company CI Ltd (for management and creativity) together with the operating company CISU Ltd (specialized in video film productions to the conveyor) to produce the movies and/or expeditions (in several languages). Or it will instruct the OPR of the operational RT station for a peace, anti-mafia, and / or anti-corruption project launch.
Or it shall issue licenses or commands the operating Reality-TVstation for only specific peace-, anti-organized crime-, or anti-corruption formats / projects / expeditions.
The rights of these movies go automatically to the Holding So speak!... Ltd.
These rights are licensed once again to the Foundation 'CastingInternational-Expeditions' , that in turn, offers external marketing parties the (global) distributions ordering according to exclusive contract(s) of work, under the condition that all income go directly to the Foundation.
All income of project / series / expedition / Filmthis!...-commands will then be divided by the Foundation in accordance with fixed key formulas.
A large part of the proceeds goes according to the tactical allocations to the 4th operating company, the ANBI-Foundation 'Reality TV or the Purple Peace Keepers'.
This Foundation has a target size of a battalion (750 m/f, mostly flex part-time on-call freelancers), including 5 -military organized- specialized videofilm(observation)-productions companies, a staff in the Oproom, and an internet TV station, all eventually under the operational command of the High Commissioners of the United Nations (who control strategically by Executive Filmthis!...commands) together with the owners of the Holding So speak!..., and clients for Filmthis!...-orders these are all the strategical managers in the Staff-Staff.
The technical designs in the field are realized by the 5 companies.
This call for business funding applies to the Holding So speak!... Ltd (Company in formation),
and concerns a funding for the next 5 years
to ensure all the staffs minimum professional occupations,
as well as for buying the necessary logistic hardwares,
and renting of business facilities during that time;
Above has a cost of €. 25 million (€ 25 M); €. 5 M per year.
Participants can be both organizations, industry peers, as individual-people-on-own-title-operating.
We believe that these are often high net worth companies/organizations or high net worth individuals who collect 'merits' as professionals.
Merits are usually, but not always necessarily, of financial nature;
Merits are also bringing in societal change, or increasing powers, or magnification of knowledge / networks / sales area / imago, etc..
Participants are co-owner through buying shares for financial returns, and they give direction to the development of the mission,
because their participation give impact on the strategic direction by commercial- and/or international cooperation.
In short: BUSINESS investors who want to participate with us are active in 'the light of the socio-economic progress".
The following is an outline of further development of the plan of the Business funding:
'Business funding’ provides financial input for the company, and provides 'in exchange for owners shares, provision of capital for the 5 company for the financing of the business activities'.
The participants / business investors obtain cumulative preference shares.
The capital may also be introduced by strategical partners by means of services (like for example safety/protection) goods or lease or rent (etc); also they obtain this cumulative preference shares.
The basis of a capital company is that the shareholders have a certain strategic power over the governance of the company.
In the shareholders' meetings, in principle every shareholder has voting rights to his input in the enterprise.
A financier with a contribution of €. 25,000 has a minimum voice;
He/she is part of an industry group that has a size of max €. 5 million (5 M Euro), being 20% of all shares.
There are 5 + 1 shareholders industry groups.
Each shareholder is entitled to receive interest.
There are 2 types of shares:
Preference shares are shares issued to finance the company.
The return on these shares shall be paid after the refund of the deposits of crowd-investors (for executing format / project / expedition) incl. their returns.
Preferred shares provide a fixed annuities being high market interest rates on the stock, with a priority on the tactical profit benefits and technical profit-benefits .
In addition, cumulative preference share late gains in the first start-up years and are to be paid in profitable years, and still as priority.
Priority shares represent the 6th class (the 1 next to the 5) of shareholders industry group.
These priority shares also have an intrinsic value of 20% on total financial power: the inlay by Casting International is also €. 5 M, but they are
Casting International is the tactical director / commander of the social enterprise Holding So Speak!... Ltd, including the 2 operating companies Ltd's, the 2 foundations, and the 5 TV channels, Oproom and Staf-Staf.
The function in rank of Casting International, is the operational-tactical commander / director within the socal enterprise, the Holding So speak!...Ltd, including the 2 commercial companies and
2 Foundations and 5 TV-channels and Oproom and Staf-Staf.
Priority shares are shares with special rights, such as the right to exercise a veto to certain strategical decisions.
Financial, a priority share is actually a right to a share in the technical profit distribution, but there are separate rights and obligations connect with it.
These controls are on the following fronts:
Casting International is the only holder of priority shares, and
If you buy a share, you become co-owner of the Holding So speak! ... Ltd (in formation).
This investment has characteristics of active participation, but also properties that strongly resemble that of ‘’normal’’ company shares. This means that you provide risk-bearing capital to the Holding and in case of bankruptcy you are disadvantaged in relation to other creditors.
The fixed rate for participants on investment is 30% (+++) in min. 5-max. 7 years.
The investment ends after min. 5 - max. 7 years, the participant has shares that automatically after max. 7 years transform into a subordinated loan with as extra value in terms of 0,5% per land/language in which distribution is distributed; represented by that time of the entire Holding for a new round for financing.
Participations have joint ownership, IE: from the start, in 5 years’ time, all the powers of the participants are dressed up in procedures by the participants themselves through their shareholders' meetings, except in matters that fall within the priority shares rights of Casting International.
In this strategic market, active business participants are not only private persons, but also companies and/or groups of investors.
There are 5 groups of business investors who can own (cumulative) preference shares:
All participants should jointly in a span of 5 years invest up to a total amount of € 25 million (twenty-five MILLION EURO) in the Holding Ltd.
This is €. 5 M per group of business investors who receives for this (cumulative) preference shares.
The participants thus share a total of 100 percent preference shares of the Holding so speak!...Ltd company.
The priority shares are intended for Casting International.
By Casting International, the financial value of €.5.000.000 (FIVE MILLION Euros) are brought in the Holding Company by intellectual rights of formats and projects, plus invested work of the past 27 years, and a % goodwill. The thoroughly made financial calculations are callable.
To participate, there is a minimum deposit per BUSINESS investor share of €.25.000 (TWENTY-FIVE THOUSAND EURO) (= 0,001% share in the Holding Company).
The maximum investment per BUSINESS FUNDING GROUP is €.5.000.000 (five million EURO) (= 20% equity stake in the Holding Company).
This maximum per shareholder group creates a larger and more varied support within the total.
The Holding Company works with a participation-step plan during that 5 – 7 years.
Participation-investments are necessary to cover the cost of the logistics infrastructure.
The logistic infrastructures financed by the participants for the Holding are (minimum):
All procedures, as well as all possible content are realized during the past 27 years in terms of standardized procedures.
together with all the policy documents and all skills & drills instructions, this knowledge will be divided in the coming 5 year by means of education and training of 'own' home-grown personnel.
Click here for the core essences of the business model
Click here for the extensive business funding plan of the commercial arm of the mission.
See also Second Unit future
See also Foundation CastingInternational-Expeditions
See also Crowd fundings
Above is a summary.
For more information, for example on how you can participate, please contact Casting International by using the button below.