Second Unit

Casting International Second Unit (CISU).

Second Unit stands for a 2nd company that is specialized in a particular production* process.
The Second Unit of Casting International (founded in 1989) is a company specialized in creative*- and production* support, by delivering film and TV imaging ingredients (AV software*) for new Audio-Visual formats and concepts*.

According to the Chamber of Commerce in Amsterdam (number: 33.28.72.41) the official name is:
‘Casting International Second Unit in creative and productional Audio–Visual software support':

'Casting' means:

• search and find AV software (e.g. a presenter m/f), as well as
• distribution (broadcasting*, narrowcasting* and clientcasting*).

'International' stands for the maximum search and dissemination area (no movies about the universe etc).
‘Second unit' stands for a 2nd company that is specialized in a particular production process.

In Hollywood movies, they are often a crew from a certain country, or the stunt team, or the computer image-manipulators.
In France, a second unit is the crew that cleans up the mess, and in England the crew that shoot the "stockshots".
The Second Unit of CI is specialized in creating and producing film & TV images.

These images are named 'AV software', meaning casts (actors, figuration, models, stuntmen, animals, etc.),
materials (automobiles, ships, uniforms, props etc.), locations (inside or outside/decors/studios), Special Effects, and stories (screenplays, scripts, scenarios, etc.).
'Software' is that what changes fast in the film– or TV-image.

This Second Unit supports Casting International (the first unit who designs), and works commissioned.
The 'Second Unit' produces all the (film)images.

Products and services

The products of CISU delivered to the consumers are movie stories and TV programs.
The creation of these products is done by means of services delivery to business, and/or advocacy-/social-/society-/charity-organizations.

Delivering these services is under the banner of tactical* problemshooting*.
Problemshooting* is a service provided by means of Audio-Visual images, ie: the company CISU can be hired for all kinds of products, services, names, and brands that want to establish, maintain or promote their imago*, to help by this endeavor creating a positive consumer perception*.
The implications are – unlimited-: increasing turnover; PR, fundraising, promotional campaigns, etc.

A major advantage of this media company is that it not only advise, but also produce executive.
The Second Unit-support by Casting International provides as a service ‘Audio Visual software*’ on a creative* way by researches, formats, writing scripts / scenarios / screenplays, and/or on a producing* way by delivering crews- or staff members and cast images -such as: actors, figuration, look-a-likes*, gags*, animals, locations, materials, etc.- to produce films.

All films contain infrastructural education about the functioning of the Human mind* as an important added value.
By the ‘internet videoclips clips Search&Find-engines’ our edutainment generate a kind of 'education permanente'.
Aim is to share knowledge and to influence attitudes and behaviour.

'Know yourself' gives more than an healthy amount of self-confidence and self-esteem:
it creates a sense of self-reliance, emotional stability, and gives internal control.
Ultimately it increases the motivation for work. Work should be fun.

The education through products of CISU is without classrooms, without teachers, without boring theories, and without examinations.
This learning is no longer retelling what books are saying, but learn about each one’s own talents.
This has a big impact on all kinds of social structures: e.g. in health care: discovering that private health is defined by your own care (= learn to take own responsibility).

It is summarized as a natural learning from practice what your skills are, to learn by experience.
By learning to have interest in Human views on culture and historical events, this knowledge a product that is very practically to use in daily life.

Learning is no longer just for children and "young people". Learning last a lifetime, and longer (...). This education is fragmented in the conventional broadcasting systems, new knowledge and skills are there difficult to learn.

Limits of the activities.

In general, the boundaries of activities by Casting International are already indicated in its name.
I.e. casting* is a production- and a distribution activity that is bounded internationally* (no stories about other planets and/or aliens).

There are more ethical business-boundaries differentiated, which are discussed in the golden rules.
Perhaps the most important golden rule is that of non-propaganda:
The products of CI(SU) are not party-politically committed. This is a view that is different from the conventional thinking, because many believe that everything is politics (power).

The design of CI(SU)-films are not made that the consumer must take over a manipulated opinion of thinking, but our filmproducts proclaim to show other than conventional views.
The punch line is in a different way of how to look at it.

The film/TV products show what each person want:
to emerge, be happy, learn knowledge about his/her 'self', and able to practice all the Human Rights.
The motivation for these is to be found in all religions, but please note that there are no creations of God's images visualized, otherwise it is party politics.

The topic ‘Justice' has an important role in our movies and TV-shows.
Not so much by the politically-made rules (the laws, being the energies from the outside to the inside) get the attention; but the inner values (the energies from the inside to the outside), the moral sense, the Human aspect to transcend nature.

Very specifically the film products show love and compassion as it can be, and what is not.
Nothing binding, funny, and especially instructive, because it encourages a way of thinking and lifestyle that ultimately leads to more non-violence.

And that is desperately needed, because there is much too much violence in the World.
Jungles full of laws to intimidate, but too often it turns out that there has been developed a lack of 'conscience'.
The media company CI(SU) reaches the consumers infrastructural possibilities to this kind of conscience.

This fits in the process of juridification of the societies.

In the epoch of privatizing, 'creating and maintaining standards' remain to the Governments; but 'the inner values' are cultivated by society.
The ethical inner values comes from community citizen. The leading role for it was traditionally in the hands of the churches, but by technological developments came a process of individualization, that seriously undermined the support base of the conventional predecessors.

The positive result of these were huge prosperity jumps.
The negative result is spirituality dumbing down, apathy in one's fellow men, materialism, selfishness, and confusions and frustrations, located refinement in violence and many forms such as crime and lacks of kindness.

This happened in the West, while elsewhere in the World the technology was not or became less apparent, the leading role of the churches/mosques remained in place, but they walk further and further behind in terms of communications-knowledge.
 
CI(SU) do not want to operate without the support of civil society organizations like churches and (trade)unions.
There are many similarities with them in the field of inner-values-cultivation.
Only, because of the golden rules no God's images may be created, and all the advices given by film-messages are not forcible.

The logo (brand image) of Casting International Second Unit.

This logo is protected by the Benelux Trade mark law ®.
The logo is from the I Ching (Chinese for 'Book of Changes').
It is a Oracle book, created during the period 2.000 - 500 BC, by many philosophers who were involved in the phenomenon of ‘co-incidence in relationship with 'consciousness'.
After that 1500 years of development it was Confucius who codify this book.

Confucius,
the mind behind
the storytelling’s.

The logo

In the 20's of the last century, the German sinologist Richard Wilhelm translated the book, making it showing up for the first time in Europe.
Great modern Western scientists including psychiatrist Prof. C.G. Jung have studied this Oracle book.

The 'I Ching' as a phenomenon* is a living (not feeling) being*; it gives the user advices.
If someone has a problem, the I Ching shows through a chance procedure, a view* that is different from 'normal usual'.
The handed over view comes from another part of the World, from a different culture, and from another epoch, giving the contemporary problem relativized.

Essence is:

'if you will find this advice useful, use it!;
If not - don’t use it, because purpose in life is to be yourself'.

The logo of CI(SU) comes from hexagram 7: the Army.
This is a symbol for inner discipline, that not strives for power but to promote the general welfare and humanity.
By selflessness it wins the love of the people.
The army is deployed against dangers from the outside (such as violence against the legal order or disasters caused by forces of nature) and it works hierarchically.
This logo is related to the objective* / mission* of Casting International.

See also .PEOPLE-site ENTREPRENEUR
See also .PROFIT-site: SECOND UNIT PRESENT
See also .PROFIT-site: SECOND UNIT FUTURE
See also .PROFIT-site: SECOND UNIT PRODUCTS
See also .PROFIT-site: SECOND UNIT SERVICES

Above is only a brief summary.
For more information, such as how this view / philosophy is to be realized optimally in the film product, please contact Casting International by using the button below.